It’s harder to estimate that effect. Remember that the reason why they did that is that enough coupons were around that players were disincentivised to grind the event so long as they could spend 10 bucks on the market as soon as the coupons went on sale. Now if you really badly want an event vehicle you have an extra incentive to grind it just to be sure. Though granted plenty of event vehicles have stayed at low prices anyway.
It’s not a straightforward picture.
They already have their mechanism of lowering prices if needed - lootboxes. I don’t think there is less coupons now, just cause it’s harder to get, probably even more just cause there is no competition for attention between different vehicles and modes during event(when previously you could get 3 vehicles for sail or on account if you good enough, now you just get one), i personally stopped grind any vehicles now just cause it’s too much effort, even just to get it to account, 20 days in the same mode for a clone - hell no.
I mean, yes, you’re right? F-14 IRIAF was provably more interesting to players last year than the F-106 was this year and that definitely made a difference. That event was also between two naval events but it basically kept, it now seems clear, 2024 being their worst summer for audience retention so far instead of 2025.
But that also points to a possible problem in the model. The old model between four major events had 16-17 new vehicles a year (not counting BP) through the events. Some of those were pretty boring too, but maybe if you group them in fours, at least something is interesting in there 4 times a year? This year with Dreams Come True, plus one more event after that and Christmas, we’ll have had 17, but if they can’t ALL be interesting vehicles it can make these very long gaps, especially for players that don’t play all modes.
And yes, the July break has something to do with it, but they’ve filled that break before, in 2023 with Atomic Heart or 2020 with World War Mode. Add that to no general player bump at all from either of the last two major updates and you get the numbers we’re seeing here.
The best comparison I think is the last graph. In 2023 and 2025 the game started May in basically the same place, with 57,700 average users on Steam. Over summer both declined. But in 2023 (the last summer with an actual summer event) they only lost 4,700 players by end Sept. In 2025 that loss number was 10,200.
I think it’s basically guaranteed then that the event format will be revisited. While the drop is not really going to affect anything right now since the absolute numbers are still enormous, they’re going to be surely concerned about that and will want to reverse it.
Perhaps they’re waiting to see how Nov/Dec goes.
Exactly my view - gaijin failed to balance their interest (gaining more traffic with less and less benefit for players) with the general player expectations (getting unique vehicles). The c+p spamming in the last years is just a joke.
And even if you were not interested in BP vehicles - the war bond shop offered premium vehicles for free, so there was at least an “indirect” incentive to progress in order to unlock shop levels.
As a pure Air RB player i enjoyed to fulfill tasks tailored for ground RB (kill x amount of players with a bomb of x kg weight) by bombing landing or landed enemies on their runway in Air RB as in the last years as some of them were real challenges. This round i just refused to try it as it was not worth the effort.
Imho the data provided in the latest slides just confirm the perceptions of a lot of players - wt became during covid more and more a tank game which uses aircraft primarily as support/balancer/road block to slow down progress in the research of ground vehicles.
Every new aircraft outside missile slinging BRs is evaluated by the majority of the players based on just 2 parameters:
So it is no wonder why you meet just a few pure pilots in your matches. I expect (seriously) sooner or later a BP P-51 C-10 for Germany, it looks like gaijin has missed that they captured one 😂
In time when competitor doing the opposite thing bringing more and more investments into player attraction and retention, despite all that political shenanigans that they run into over the year, so now they competing against separated clones of same game and with WT.
Happens quite frequently! 😁
Statshark is making up things. Apparently i played mode i havent touched in years. And it says today i had total 168 ground arcade matches played,meanwhile two days ago it thought i had 177.
That part of the data is based on the data Gaijin keeps for you on public global leaderboards (it used to be on the old service record, bottom right as well, but it’s hidden now). There’s a known bug with removing old performance stats there. Statshark just scrapes what Gaijin says about you in the leaderboard and accepts it.
That’s a completely different separate source from the company global data that Pluspy obtained for them that this thread was based on.
