Hair cosemtic for tanks

yes, but for many years, they are. They test if composite armor is viable, if buyoncy and other ship gameplay things are okay, how submarine mechanics could work, how a modern UI could be, if tacticle ground battles are an option, how viable are xyz things.
Yes, at least many of them had a funny twist (even the pirates one) and one of the “new gamemodes” is definitely more a funny one (like the recurring tail spin), but generally now there are also used to test some idea/mechanic they want to try out.